The Music by the Lake festival appeals to music lovers of all ages, weaving together engaging events and breathtaking natural beauty, offering an unparallelled outdoor summer experience on Geneva Lake. The program is a full-color playbill-sized book circulated to all attendees during the summer events. The pavilion, terrace and lawn audiences receive the same program book and many patrons cherish them as keepsakes, year after year.

The program book features:
>> Summer season concert information, including artist bios and program notes
>> Campus map and general patron information
>> Concert underwriters and festival donor information
>> Corporate sponsors


Ad Size
 Ad Dimensions
 Press-ready Ad Creation
 Back Cover
 5.375" (w) x 8.5" (h)  $3,000  $3,150
 Inside Back Cover
 5.375" (w) x 8.5" (h)  $2,500  $2,650
 Full Page
 5" (w) x 8.25" (h)  $1,500  $1,650
 1/2 Page
 5" (w) x 4.0625" (h)  $750  $825
 1/3 Page
 5" (w) x 2.67" (h)  $500  $550


All completed, press-ready ads must be submitted in digital form via e-mail. If you would like your ad created, please submit ad copy, photo(s), and a general layout/brief design instructions. *If you have branding guidelines that need to be followed, please include the specific guidelines with your materials.

Resolution: Line art » 400 pixels/cm or 1016 pixels/inch. Press-ready ads containing images » 300 pixels/inch at final size.
Color: Four color process (CMYK). Pantone match colors (if used) converted to four color process.
File Format: High resolution PDF (recommended), EPS, or JPG. Please ensure all fonts are embedded.


Contact: Karen Berthiaume | | 262-245-8512

Advertising reservations April 28, 2017
Materials for ad creation May 10, 2017
Press-ready ads May 24, 2017

Download the advertising rate sheet